Christian men and Christian women are salesmen and saleswomen in the highest and fullest sense of that terminology. We are striving to sell Christianity, the greatest product on earth, to an unbelieving and often indifferent world. Our success in closing the sale is determined by many factors such as our words, our actions, our sincerity, and our knowledge of God’s word.
What kind of impression are we making on those whom we hope to convert? I once read an article entitled, Adventures in Salesmanship, put out by one of the major industrial firms in America, in which it was suggested that a salesman should not merely sell things. Here are a few of the suggestions offered. Don’t sell me clothes; sell me neat appearance, style, attractiveness. Don’t sell me furniture; sell me a home that has comfort, cleanliness and contentment. Don’t sell me books; sell me the pleasant hours and profits of knowledge. Don’t sell me things; sell me ideals, feelings, self respect, home life and happiness. Please don’t sell me things. WHAT ARE WE SELLING TODAY? As Christians we are not engaged in selling things, rather we are dealing in spiritual values and selling knowledge of the will of God, freedom from guilt, true happiness, the joys of Christian fellowship, a happier home life, a clear conscience, and the bright hope of a home in heaven. Perhaps, if we placed more emphasis on the great blessings that Christianity had to offer we would be more successful in selling our product. QUALITIES OF CHRISTIAN SALESMANSHIP We need to have a thorough knowledge of the will of God, a deep understanding of human nature coupled with honesty, sincerity, and a genuine love for the truth---enough love for humanity to prevent harshness and abuse, enough zeal and enthusiasm to keep us busy, and enough determination to keep us from ever quitting. Are we effective salesmen who properly represent Christ and His church? Think about it and let’s try to improve. -J. A. McNutt Comments are closed.
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